By Luke Yates 2026.03.19
Most families who are difficult employers have no idea they are. This isn’t a defense of difficult employers. It’s an observation about the structural dynamics of household employment that make honest feedback nearly impossible to deliver and nearly impossible to receive through normal channels. By the time a family learns they have a reputation in the nanny community as a hard household to work for, they’ve usually lost several good people and done the damage that comes with that pattern. The feedback loop that might have corrected things earlier never closes. Understanding why that feedback loop doesn’t function, and what families who genuinely want an honest picture can do about it, is worth addressing directly. Why Nannies Don’t Say Anything The reasons experienced nannies don’t tell families what isn’t working are practical and entirely rational. A nanny who raises a concern about the working conditions, the scope, or the household dynamics is taking a risk she can measure and a risk she can’t. The measurable risk is that the family responds defensively, that the conversation produces tension rather than improvement, and that her remaining time in the position becomes more difficult. The risk she can’t measure is the reference. In a market where professional references carry real weight, the opinion of the family she’s about to leave matters to her future employment in ways that give the family significant power over how honest she can afford to be. The result is that most nannies who leave difficult households leave quietly. They give professional notice, they write a civil goodbye card, they keep the honest account of what the position was actually like to themselves and share it only with trusted colleagues who are considering a position with the same family. The family experiences this as a clean departure and often has no meaningful sense of what drove it. This pattern repeats. The next nanny comes in, encounters the same dynamics, and eventually leaves the same way. The family cycles through placements without ever receiving the information that would allow them to see what’s consistent across all of them. What Difficult Actually Looks Like Difficult employers are rarely cruel or contemptible people. More often they have a set of habits and assumptions about household employment that create a working environment that’s hard to stay in over time, without anyone having explicitly decided to make it that way. It can look like a family that treats commitments to the nanny’s schedule as flexible in ways they don’t treat their own time. The repeatedly extended day, the last-minute change to the day off, the assumption that the nanny’s personal plans can adjust when the family’s needs shift. Over time this communicates that the nanny’s time outside of work is less real or less important than the family’s time, and nannies who have options eventually find positions where that message isn’t the one they’re receiving. It can look like a family where one parent has a very different relationship with the nanny than the other, and where the nanny is regularly caught between two sets of expectations or instructions that haven’t been resolved between the parents. She’s not managing children in a difficult household. She’s managing the gap between two adults who haven’t agreed on what they want. It can look like a family where the appreciation is genuinely felt but never expressed in the specific, professional terms that tell the nanny the work is actually seen. The feeling of professional invisibility that develops when skilled work is consistently treated as background is one of the quieter but more reliable drivers of eventual departure. What Families Who Want to Know Can Do The first option is an exit interview, conducted by someone other than the family, after a nanny has given notice and her reference is secured. A placement coordinator who asks honest questions and communicates that the information will be used to improve the placement, not held against the outgoing nanny, can sometimes get information that the nanny would not give directly to the employer. Not always, but often enough to be worth doing. The second option is a genuine annual check-in that’s specifically structured to invite critical feedback. Not “how’s it going” at a handoff, but a real sit-down conversation that starts from the premise that things can always work better and asks the nanny what’s making her job harder than it needs to be. Families who ask this question and respond to the answers without defensiveness get information. Families who ask it and respond in ways that signal they’re not actually open to hearing difficult things stop getting honest answers quickly. At Seaside Nannies, the families who come to us after a run of short placements and who are genuinely open to understanding what’s been driving them are the ones we can actually help. The families who are certain the problem has always been on the nanny side tend to repeat the pattern.Lorem ipsum color sit amet, consectetur adipiscing elit. Corbi ut ligula at pus faceless sollicitudin quis vitae anteur. Vivamus consequat tempus molestie. In hac habitasse platea dictumst. Nullam a tortor odio. Ut eleifend nibh urna, non maximus eros pulvinar a. Quisque et faucibus quam. Phasellus ultricies et nisi et consequat. Lorem ipsum color sit amet, consectetur adipiscing elit. Corbi ut ligula at pus faceless sollicitudin quis vitae anteur. Vivamus consequat tempus molestie. In hac habitasse platea dictumst. Nullam a tortor odio. Ut eleifend nibh urna, non maximus eros pulvinar a. Quisque et faucibus quam. Phasellus ultricies et nisi et consequat. Lorem ipsum color sit amet, consectetur adipiscing elit. Corbi ut ligula at pus faceless sollicitudin quis vitae anteur. Vivamus consequat tempus molestie. In hac habitasse platea dictumst. Lorem ipsum color sit amet, consectetur adipiscing elit. Corbi ut ligula at pus faceless sollicitudin quis vitae anteur. Vivamus consequat tempus molestie. In hac habitasse platea dictumst. Nullam a tortor odio. Ut eleifend nibh urna, non maximus eros pulvinar a. Quisque et faucibus quam. Phasellus ultricies et nisi et consequat. Lorem ipsum color sit amet, consectetur adipiscing elit. Corbi ut ligula at pus faceless sollicitudin quis vitae anteur. Vivamus consequat tempus molestie. In hac habitasse platea dictumst. Nullam a tortor odio. Ut eleifend nibh urna, non maximus eros pulvinar a. Quisque et faucibus quam. Phasellus ultricies et nisi et consequat. Lorem ipsum color sit amet, consectetur adipiscing elit. Corbi ut ligula at pus faceless sollicitudin quis vitae anteur. Vivamus consequat tempus molestie. In hac habitasse platea dictumst.
As our social media manager, Jade Stevenson is one of the primary gatekeepers to our Seaside story.
With a Bachelor’s degree in English Literature and Psychology, Jade is a natural champion of authenticity, and she uses her whimsically pink hair to nudge all of us closer to her magical world of creative expression.
As a kid, Jade discovered she was allergic to more than 60 percent of the food pyramid, and it is in this journey where she began to learn just how important it is to show up as a force of kindness in the world. She holds an unwavering belief in the power of story, and she believes that small acts of compassion can truly spark a movement of positivity and change.
When she’s not showing up with her digital marketing genius at Seaside, Jade can be easily spotted (thanks to her pink hair) tutoring local teens and helping them write the types of college essays that earn acceptance letters from the schools of their dreams.
Equally at home whether she’s amplifying the voices of Black Femmes or losing herself in the quiet stillness of an ancient book of poetry, Jade is a living expression of what it means to fully embrace your truest self. When you meet her, you’ll immediately feel like you’re right at home, and she’ll always help you discover and celebrate the best parts of who you are.
Jessica He has spent her entire life stepping feet first into the big, wide world, making every corner of it feel like home – no matter where she’s at.
Earning two Bachelor’s degrees in Chinese language and East Asian Studies, she’s traveled the world to study in monasteries, climb Mount Fuji, and drink tea and coffee with otters. (Yes, that last one is real. Ask her about it.) She’s also served as an ESL teacher, a recruiter, a trainer, and a nanny – always finding ways to work alongside families and children. Today, she brings all her stories and all her experiences to Seaside Staffing Company where she makes the art of perfect matchmaking look flawlessly simple.
When Jessica isn’t in the Seaside office, she’s a busy momma who knows firsthand what it’s like to be in the trenches and need support. Unashamed to claim her sense of humor as one of her greatest talents, Jessica is perpetually positive, fiercely organized, and always seems to find a way to bring levity to the hardest-to-solve problems. Knowing Jessica means you’ll never forget how to laugh, and she’ll give you the courage to live your life to the fullest.
(Want to see her humor in action? Ask her about the time she lived in China and got her Oreos confiscated by a very disappointed nun.)
With an MBA in HR Management and Accounting, Kim might best be described as a people expert.
She spent six years teaching children online in China as an ESL instructor, and with a TESOL certification in her proverbial back pocket, it’s no wonder why she shows up at Seaside every single day with a big, bold view of the world.
Over the last decade, Kim has served as a recruiter and a placement coordinator in the household staffing industry, and she’s learned that while systems are incredibly important, relationships matter more. It’s not uncommon to hear Seaside clients talk to Kim like she’s their best friend. They know she’ll go to the ends of the earth for them (and we’ve seen her do it countless times).
When Kim isn’t at Seaside, she can most likely be found 4-wheeling through the dirt and taking long hikes with her dogs. She’s always up for a great adventure, and she says one of the craziest things she’s ever done is buying an Amish house with no electricity or hot water (besides that one time in high school when she thought it was a great idea to buy a car with a giant British flag painted on the hood).
“The basement of our house used to be a bakery,” she says. “When I’m dreaming about escaping to New Zealand or Scotland, I just head downstairs, take in a deep breath, and imagine myself eating a delicious cinnamon roll baked to sticky-finger perfection.”